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MR&D Services

Strategic Research.
Clear Insight. Confident Decisions.

A deep and meaningful understanding of the customer is essential for success in today’s markets. Thoughtful research begins by immersing ourselves in your brand and deeply understanding the goals and objectives. We do more than find an answer to your business question—we determine the right ways to get to the most meaningful answer.

Our Network

Our research is driven by our collaborative approach, extensive experience, and presence within the region. We listen to our clients and take the time to understand their interests, working closely with them and making sure their needs are met. We value and take into consideration the concerns of every client in each of our projects, and we hope to build sound relationships from it.

 

MR&D has worked with the community Guam and the Micronesia for over 35 years. Our connection to the people and businesses within the region has solidified our reputation as a leading market research company, enabling us to attract quality participants at both the business and consumer levels.

Our trained facilitators hold decades of knowledge and experience, asking questions that go beyond surface-level thinking and produce the highest quality responses. They ensure that each focus group and interview is not only interesting for the participant but allows our client to achieve their business goals.

Qualitative Research Qualitative research allows us to provide a complex and detailed description of how people experience a given research issue. MR&D utilizes proven research methods and customizes them to meet our clients’ needs, providing valuable insights into their products, their markets, and their consumers.

Qualitative Research

Qualitative research allows us to provide a complex and detailed description of how people experience a given research issue. MR&D utilizes proven research methods and customizes them to meet our clients’ needs, providing valuable insights into their products, their markets, and their consumers.

Focus Groups MR&D has carried out focus group discussions with consumers and businesses. We have experienced and trained moderators utilizing specialized qualitative techniques or projective techniques to help illicit responses from respondents. We use focus group discussions that are open ended in nature to capture perceptions, opinions, beliefs, and attitudes towards a product, service, and gauge reactions to concepts, advertisements, an idea, or packaging.

Focus Groups Discussions

MR&D conducts professionally moderated focus group discussions to explore customer perceptions, attitudes, and reactions in a dynamic group setting. Our experienced facilitators guide conversations that uncover both shared perspectives and nuanced differences across segments. These discussions are designed to generate actionable insights that inform branding, communications, service delivery, and product development strategies.

Mystery Shopping

Our mystery shopping services provide objective, real-world evaluations of customer experience across physical, digital, and service touchpoints. Trained field representatives assess performance against defined standards, capturing both qualitative observations and structured feedback. This approach enables organizations to identify service gaps, ensure brand consistency, and improve operational execution.

Mystery Shopping Guam Market Research & Development
In-depth Telephone Interviews We have experience in conducting in-depth telephone interviews in situations where expert opinions are needed or to gather detailed information from customers or users of competing products or services when because of geography, logistic issues, or the sensitive or complex nature of the topics to be explored, conducting focus group discussions or face-to-face interviews are either impractical or inappropriate.

In-depth Telephone Interviews

Leveraging MR&D’s extensive network and regional expertise, we conduct interviews with industry professionals, stakeholders, and decision-makers. These interviews provide high-level insight into market trends, competitive dynamics, and sector-specific challenges. This approach is especially valuable for feasibility studies, policy research, and strategic planning initiatives.

Industry Level In-depth Interviewing

Leveraging MR&D’s extensive network and regional expertise, we conduct interviews with industry professionals, stakeholders, and decision-makers. These interviews provide high-level insight into market trends, competitive dynamics, and sector-specific challenges. This approach is especially valuable for feasibility studies, policy research, and strategic planning initiatives.

Industry Level In-depth Interviewing Having operated for over 20 years in Guam, MR&D has developed extensive relationships with businesses in different industries. MR&D has the capacity to conduct one-on-one interviews with pre-recruited industry participants which will deepen your understanding of the market.
Concept Testing/ Product Development

Concept Testing/ Product Development

MR&D supports the evaluation and refinement of new products, services, and marketing concepts through structured qualitative testing. By gathering direct feedback from target audiences, we help clients identify strengths, uncover potential barriers, and optimize offerings prior to launch. This process reduces risk and ensures alignment with customer expectations and market demand.

Quantitative Research MR&D provides customized Quantitative Research services to collect and analyze information essential to our clients’ specific needs. We provide our clients with clear, concise, accurate, and actionable information that enables them to improve their products and services by making informed, research based decisions.

Quantitative Research

MR&D provides customized Quantitative Research services to collect and analyze information essential to our clients’ specific needs. We provide our clients with clear, concise, accurate, and actionable information that enables them to improve their products and services by making informed, research-based decisions.

Questionnaire Design We create effective screening devices for various types of quantitative data collection, including mail, telephone, email, or online surveys, product placements and intercepts. We also have access to CATI (Computer Assisted Telephone Interviewing) software allowing for computer assisted interviewing of respondents, telemarketing, and the immediate electronic storage of responses.

Surveys

MR&D designs and administers customized surveys to capture structured data aligned with each client’s specific objectives. Our team develops questionnaires that are clear, unbiased, and strategically structured to generate meaningful results. Surveys can be conducted across multiple modes—including online, telephone, and intercept methods—ensuring the most effective reach for each target audience.

Data Collection & Analysis

MR&D has the ability to conduct surveys via:

  • Computer-Assisted Telephone Interviews (CATI)
  • Computer-Assisted Personal Interviews (CAPI)
  • Computer-Assisted Web Interviews (CAWI)

 Our team will work with you to determine which collection method is appropriate, or if a combination of the three is best suited for your needs.

Our analysts apply statistical techniques and industry-standard tools, including SPSS, to process and interpret data with precision. We deliver results in clear, digestible formats—translating complex data into insights that support confident decision-making and strategic planning.

Data Collection and Data Entry Accurate data collection and entry is essential to maintaining the integrity of our research. MR&D combines new methodologies with traditional methods to provide unique insights to help our clients with achieving their goals.
The MR&D team has extensive experience of experience in a wide range of different fields. We are fully equipped to help resolve issues, create value, maximize growth, and help boost your overall business performance. Let us put our expertise to good use to help your business realize its full potential immediately.

Marketing Consulting

Building on quantitative findings, MR&D provides marketing consulting services to help organizations translate data into action. Our team works closely with clients to identify key opportunities, refine messaging, and optimize marketing strategies based on evidence-driven insights.

By integrating research with practical application, we support clients in improving campaign effectiveness, strengthening positioning, and achieving measurable performance outcomes.

MR&D offers strategic planning services in order to assist businesses with reaching their vision. Acting as a facilitator, MR&D will develop and use a discussion guide customized towards individual clients and present the data accordingly. MR&D also offers its clients the option of taking the strategic planning process one step further by the development of marketing and/or business plans. Should our client be interested in MR&Ds ongoing assistance in the implementation of such plans, this service is available as well.

Strategic Planning & Consulting

MR&D offers strategic planning services in order to assist businesses with reaching their vision. Acting as a facilitator, MR&D will develop and use a discussion guide customized towards individual clients and present the data accordingly.

MR&D also offers its clients the option of taking the strategic planning process one step further by the development of marketing and/or business plans. Should our client be interested in MR&D’s ongoing assistance in the implementation of such plans, this service is available as well.

Market Research & Development also specializes in project management. We have extensive experience in the process and activity of planning, organizing, and controlling resources, procedures, and protocols to achieve specific goals and objectives. Allow us to manage your project to achieve the results that you desire.

Facilitation

Our facilitation services are designed to guide organizations through structured, outcome-driven planning processes. We lead executive workshops, stakeholder sessions, and cross-functional discussions that align leadership around clear priorities and actionable strategies. By combining proven facilitation frameworks with data-backed insights, we help organizations move from ideas to execution with clarity and consensus.

Project Management

MR&D provides end-to-end project management support to ensure strategic initiatives are executed efficiently, on time, and within scope. Our team oversees planning, coordination, and implementation while maintaining clear communication across all stakeholders. With a disciplined and adaptable approach, we help organizations minimize risk, optimize resources, and successfully deliver complex projects.

The MR&D team has extensive experience of experience in a wide range of different fields. We are fully equipped to help resolve issues, create value, maximize growth, and help boost your overall business performance. Let us put our expertise to good use to help your business realize its full potential immediately.
The MR&D team has extensive experience of experience in a wide range of different fields. We are fully equipped to help resolve issues, create value, maximize growth, and help boost your overall business performance. Let us put our expertise to good use to help your business realize its full potential immediately.

Business Development

We support organizations in identifying growth opportunities, strengthening market positioning, and expanding into new markets. Through a combination of research, strategic analysis, and practical planning, we help clients develop business and marketing plans that are both data-driven and executable. Our approach ensures that opportunities are not only identified—but effectively pursued for long-term, sustainable growth.

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Explore our work

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  • Brand Refresh Research
  • Case Studies
  • Marketing & Consulting Services
  • Qualitative Research
  • Quantitative Research
  • Strategic Planning & Consultation
  • Survey

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admin@mrdmicronesia.com