The Challenge
The Bureau of Statistics and Plans (BSP) hoped to increase the public’s engagement on the issue of coastal access and gain a basis for better planning and management of Guam’s coastal access resources. They required information from both local stakeholders and the general public. During the second portion of this project, BSP was interested in gauging residents’ awareness of coastal access issues.
The MR&D Approach
Utilizing the qualitative assessment of stakeholders and residents, a quantitative survey of residents was conducted to confirm the insights discovered during the focus groups and group interviews as well as explore the following information objectives of interest to BSP planners. A survey of 400 randomly selected residents was conducted through telephone to assess whether their views regarding coastal access identified by government and community stakeholders are similar to those of the general public.
The Outcome
The result provided a solid foundation for needed efforts to elevate the priority of coastal access issues in the Coastal Zone Management Program and better meeting the expectations of the community to enjoy Guam’s unique coastal resource. The challenges and opportunities of the Guam Coastal Management Program to improve its ability to enhance public access to coastal areas were identified, and a detailed inventory and analysis of the policies, statutes, regulations, and programs affecting public access was conducted. A series of recommendations designed to improve Guam’s coastal access program was also developed. Over the course of the project, MR&D was able to produce high quality deliverables on time and within budget in accordance with the original proposed project deadline.
Projects & Insights:
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- Case Studies
- Focus Groups
- Market Research & Development
- Marketing & Consulting Services
- Qualitative Research
- Quantitative Research
- Stakeholder Engagement
- Strategic Planning & Consultation
- Survey
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Nanbo Insurance – Building a Shared Vision for a Diversified Future
Guam Visitors Bureau Visitor Exit Survey – Capturing Visitor Insights Across Guam’s Key Source Markets
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