Qualitative research allows us to provide a complex and detailed description of how people experience a given research issue. MR&D utilizes proven research methods and customizes them to meet our clients’ needs, providing valuable insights into their products, their markets, and their consumers.
MR&D has carried out focus group discussions with consumers and businesses. We have experienced and trained moderators utilizing specialized qualitative techniques or projective techniques to help illicit responses from respondents. We use focus group discussions that are open ended in nature to capture perceptions, opinions, beliefs, and attitudes towards a product, service, and gauge reactions to concepts, advertisements, an idea, or packaging.
In-depth Telephone Interviews
We have experience in conducting in-depth telephone interviews in situations where expert opinions are needed or to gather detailed information from customers or users of competing products or services when because of geography, logistic issues, or the sensitive or complex nature of the topics to be explored, conducting focus group discussions or face-to-face interviews are either impractical or inappropriate.
Industry Level In-depth Interviewing
Having operated for over 20 years in Guam, MR&D has developed extensive relationships with businesses in different industries. MR&D has the capacity to conduct one-on-one interviews with pre-recruited industry participants which will deepen your understanding of the market.
MR&D provides customized Quantitative Research services to collect and analyze information essential to our clients’ specific needs. We provide our clients with clear, concise, accurate, and actionable information that enables them to improve their products and services by making informed, research based decisions.
We create effective screening devices for various types of quantitative data collection, including mail, telephone, email, or online surveys, product placements, and intercepts.
We also have access to CATI (Computer Assisted Telephone Interviewing) software allowing for computer-assisted interviewing of respondents, telemarketing, and the immediate electronic storage of responses.
Data Collection and Data Entry
Accurate data collection and entry is essential to maintaining the integrity of our research. MR&D combines new methodologies with traditional methods to provide unique insights to help our clients with achieving their goals.
Sample Design and Development
MR&D uses advanced sampling techniques and has long experience with the design and use of probability as well as nonprobability sampling methods.
Statistical Analysis & Data Processing
We maintain in-house editing and coding capacities which handle processing of data ranging from interview results to information databases. Years of experience and meticulous attention to coding validity and consistency ensure that data cleaning, editing, and entry is handled at a high level of fidelity usable for analysis.
Analysis is supported through the use of the Statistical Package for the Social Sciences, a flexible analysis program, which supports a wide array of sophisticated statistical tests, including correlation, factor and cluster/segmentation analysis, and regression modeling.
Customized Data Reporting
MR&D goes to great lengths to communicate all research findings in a simple, effective style. Our commitment to effective communication of survey results include:
- Concise, well-written reports showing the data along with graphs, summaries, and conclusions;
- Insightful interpretation of the findings and their implications;
- Full documentation of the survey method including study design, sampling methods, completion rates, and descriptions of any special statistical procedures applied, including weighting, indexing, scoring, and multivariate analyses;
- Recommendations and counsel cased on years of experience in marketing and public opinion research, and evaluation.
Strategic Planning & Consulting
MR&D offers strategic planning services in order to assist businesses with reaching their vision. Acting as a facilitator, MR&D will develop and use a discussion guide customized towards individual clients and present the data accordingly.
MR&D also offers its clients the option of taking the strategic planning process one step further by the development of marketing and/or business plans. Should our client be interested in MR&Ds ongoing assistance in the implementation of such plans, this service is available as well.
The MR&D team has extensive experience of experience in a wide range of different fields. We are fully equipped to help resolve issues, create value, maximize growth, and help boost your overall business performance. Let us put our expertise to good use to help your business realize its full potential immediately.
Market Research & Development also specializes in project management. We have extensive experience in the process and activity of planning, organizing, and controlling resources, procedures, and protocols to achieve specific goals and objectives. Allow us to manage your project to achieve the results that you desire.