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Insights

Reimagining Guam's Tourism Future

May 28, 2026

 

“Guam must embrace a more forward-looking paradigm built on two essential concepts: evolving from restoration to innovation, and reframing tourism from a source of benefits into a foundation for innovation across the broader economy.”
– Jay Merrill

The Time for a Regional Approach to Tourism has Come

March 25, 2026

“Looking ahead, incorporating the diverse islands of the Freely Associated States of Micronesia into this approach would further enhance the region. Fostering improved trade among the islands would create new opportunities for residents and businesses alike, thereby strengthening the entire region.”
– Jay Merrill

Guam Tourism is Moving Forward

January 17, 2026

“Measured by the indicators that actually define tourism health—arrivals, market mix, and visitor behavior—Guam is moving forward.

That forward movement stands out even more clearly when placed beside destinations often assumed to be outperforming us.”
– Michelle Merfalen