Market Research & Development, Inc. (MR&D) partnered with The Research Central to conduct a quantitative study examining consumer behavior, brand perception, and customer satisfaction within Guam’s quick-service restaurant (QSR) industry. The project aimed to better understand purchasing patterns and market positioning by surveying individuals aged 16 and… Read More »Fast-Food Consumer Behavior Study (The Research Central)
MR&D is a core research partner in Guam100: Guam’s 100% Renewable Energy Future, an initiative led by the Guam Power Authority (GPA) and the National Renewable Energy Laboratory (NREL). Funded by the U.S. Department of Insular Office of Insular Affairs (OIA), this project aims to… Read More »NREL Guam100
Building on its expertise in regional sustainability initiatives, MR&D is actively supporting the CNMI Economic Recovery Study as part of the broader Marianas Economic Recovery project. Led by the CNMI Office of Planning and Development and funded through the American Rescue Plan Act (ARPA) with support from… Read More »CNMI Economic Recovery Study
MR&D serves as a key research partner for the Guåhan 2050 Sustainability Plan (GSP2050), an initiative mandated by Public Law 35-110 to create a comprehensive roadmap for a sustainable and prosperous future for Guam. This landmark plan addresses critical needs such as affordable housing, clean water, reliable… Read More »Guåhan 2050 Sustainability Plan
MR&D conducted the 2017 Survey of Tourism Attitudes of Residents (STAR) to assess public opinion on Guam’s tourism industry and the Guam Visitors Authority (GVB). The study included historical analysis, factor analysis of public sentiment, and insights into Chamorro residents’ perspectives. The survey addressed nine… Read More »Survey of Tourism Attitudes of Residents (STAR)
MR&D has been entrusted with the survey collection and enumeration for The Survey of International Air Travelers (SIAT) in Guam and Saipan. The SIAT is the National Travel and Tourism Office’s (NTTO) ongoing research program that gathers critical statistical data on air passenger travelers in… Read More »Survey of International Air Travelers
The Marianas Visitors Authority (MVA) commissioned this project to support the growth of the CNMI tourism industry, which has faced challenges such as federal visa regulations and evolving traveler preferences in key Asian markets. The project aimed to establish a sustainable and reliable procedure for collecting quantitative… Read More »Marianas Visitors Authority Exit Survey