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Qualitative Research

Guam Farmers Co-Operative – Understanding the Needs of Guam’s Agricultural Community

Client: Guam Farmer’s Co-OperativeService: Public Opinion & Community ResearchSector: Government The Challenge Guam’s agriculture sector operates within a market shaped by limited land and resources, high operating costs, competition from imported food, and the challenges of producing at scale on a small island. Understanding how… Read More »Guam Farmers Co-Operative – Understanding the Needs of Guam’s Agricultural Community

CNMI Ferry System Assessment

1,500 Survey Responses Travelers, Residents & Farmers Surveyed 60 Stakeholder Interviews Industry & Community Perspectives Gathered Client: Commonwealth of the Northern Mariana IslandsService: Market Research & Feasibility AnalysisSector: Transportation & Infrastructure The Challenge The Commonwealth of the Northern Mariana Islands (CNMI) was considering whether a… Read More »CNMI Ferry System Assessment

Guam Visitors Bureau Visitor Exit Survey – Capturing Visitor Insights Across Guam’s Key Source Markets

8,181+ Approx. Surveys 5 Market Groups Visitor Markets Covered Monthly + Biannual Collection Schedule Client: Guam Visitors Bureau (GVB)Service: Quantitative Research / Visitor Exit SurveySector: Tourism & Hospitality The Challenge Understanding Guam’s visitor economy requires more than tracking arrival numbers. Tourism decision-makers need timely information… Read More »Guam Visitors Bureau Visitor Exit Survey – Capturing Visitor Insights Across Guam’s Key Source Markets

Animal Wellness Action – Measuring Resident Attitudes Toward Cockfighting and Animal Welfare

400 Surveys Conducted to Guam Residents 60% Opposed Cockfighting on Guam ~90% Supported Stronger Animal Cruelty Laws Client: Animal Wellness ActionService: Public Opinion ResearchSector: Nonprofit The Challenge Animal Wellness Action needed reliable evidence of where Guam residents stood on cockfighting and animal welfare as a… Read More »Animal Wellness Action – Measuring Resident Attitudes Toward Cockfighting and Animal Welfare

Access Stakeholder Engagement and Inventory Bureau of Statistics and Plans - Qualitative Research

Access Stakeholder Engagement and Inventory – Bureau of Statistics and Plans – Qualitative Research

Access Stakeholder Engagement and Inventory – Bureau of Statistics and Plans – Qualitative Research The Challenge The Bureau of Statistics and Plans (BSP) hoped to increase the public’s engagement on the issue of coastal access and gain a basis for better planning and management of… Read More »Access Stakeholder Engagement and Inventory – Bureau of Statistics and Plans – Qualitative Research

Survey of Tourism Attitudes of Residents (STAR) Guam Visitors Bureau Qualitative Research

Survey of Tourism Attitudes of Residents (STAR) – Guam Visitors Bureau – Qualitative Research

Survey of Tourism Attitudes of Residents (STAR) – Guam Visitors Bureau – Qualitative Research The Challenge In January of 2017, the Guam Visitors Bureau (GVB) contracted Market Research & Development, Inc. (MR&D) to conduct three Survey of Tourism Attitudes among Residents (STAR) surveys. A major… Read More »Survey of Tourism Attitudes of Residents (STAR) – Guam Visitors Bureau – Qualitative Research