Atkins Kroll Mystery Shopper Program
Market Research & Development, Inc. (MR&D) developed and implemented a Mystery Shopper Program for Atkins Kroll, Inc. (AK) to evaluate and benchmark the competitiveness of its used-car appraisal process across Guam and Saipan. The initiative was driven by the need to understand discrepancies in trade-in… Read More »Atkins Kroll Mystery Shopper Program
