Unlock Valuable Customer Insights with Focus Groups In today’s competitive market, understanding your customers and their needs is crucial for business success. One powerful tool that can provide valuable insights into consumer behavior and preferences is the focus group. Whether you’re a marketing professional, product… Read More »Unlock Valuable Customer Insights with Focus Groups
The Value of a Brand and Style Guide for Your Business In the bustling world of business, maintaining a distinct identity is crucial. For small business owners and marketing professionals alike, a brand and style guide is more than just a collection of rules—it’s a… Read More »The Value of a Brand and Style Guide for Your Business
7 Reasons Why Businesses Should Embrace AI Tools for Marketing AI is no longer just a futuristic concept—it’s a present-day necessity. For small businesses, digital marketers, tech-savvy consumers, and industries like telecommunications and hotels, AI marketing tools offer unmatched advantages. Here are several reasons why… Read More »7 Reasons Why Businesses Should Embrace AI Tools for Marketing
The Crucial Role of Market Research in Business Success In today’s rapidly evolving business landscape, staying ahead of the curve is vital for sustained success. Whether you’re launching a startup, managing a growing enterprise, or steering a well-established corporation, understanding your market, customers, and competitors… Read More »The Crucial Role of Market Research in Business Success
Marketing & Consulting MR&D is equipped to provide advice on developing marketing plans and strategies that cover all channels. We are prepared to use metrics and data to determine the impact and performance of marketing campaigns. With our skillset, our team of consultants can assist… Read More »Marketing
Strategic Planning & Consulting MR&D offers strategic planning services in order to assist businesses with reaching their vision. Acting as a facilitator, MR&D will develop and use a discussion guide customized towards individual clients and present the data accordingly. MR&D also offers its clients the… Read More »Strategic Planning
Personal Finance Center – Brand Refresh Research The Challenge Management at Personal Finance Center (PFC) had grown concerned that the company was not as attractive to younger customers. The fear of such perceptions about the brand could have limited the company’s growth over time. They… Read More »Personal Finance Center – Brand Refresh Research
Access Stakeholder Engagement and Inventory – Bureau of Statistics and Plans – Qualitative Research The Challenge The Bureau of Statistics and Plans (BSP) hoped to increase the public’s engagement on the issue of coastal access and gain a basis for better planning and management of… Read More »Access Stakeholder Engagement and Inventory – Bureau of Statistics and Plans – Qualitative Research
Survey of Tourism Attitudes of Residents (STAR) – Guam Visitors Bureau – Qualitative Research The Challenge In January of 2017, the Guam Visitors Bureau (GVB) contracted Market Research & Development, Inc. (MR&D) to conduct three Survey of Tourism Attitudes among Residents (STAR) surveys. A major… Read More »Survey of Tourism Attitudes of Residents (STAR) – Guam Visitors Bureau – Qualitative Research
Medical Practice Satisfaction Survey – FHP Health Center – Quantitative Research The Challenge FHP Health Center wished to know how their patients felt about their experience while visiting their clinic. With this information, they would be able to provide substantial feedback to their providers that… Read More »Medical Practice Satisfaction Survey – FHP Health Center – Quantitative Research