MR&D implemented a mixed-method approach—initial recruitment through Computer-Assisted Telephone Interviews (CATI), followed by a self-administered online survey (CAWI) for qualified respondents.

MR&D provided end-to-end support including sampling, interviewer training, local adaptations to the questionnaire, quality control, incentive distribution, and final data delivery. The survey targeted 200 qualified respondents and aimed to generate actionable insights into local fast food consumption behaviors and preferences.