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Summary

QSR (Quick Service Restaurant) Consumer Demand Survey

Customized Data Reporting MR&D goes to great lengths to communicate all research findings in a simple, effective style. Our commitment to effective communication of survey results include: Concise, well written reports showing the data along with graphs, summaries, and conclusions; Insightful interpretation of the findings and their implications; Full documentation of the survey method including study design, sampling methods, completion rates and descriptions of any special statistical procedures applied, including weighting, indexing, scoring, and multivariate analyses; Recommendations and counsel cased on years of experience in marketing and public opinion research, and evaluation

QSR (Quick Service Restaurant) Consumer Demand Survey

The Challenge

QSR (Quick Service Restaurant) Consumer Demand Survey

The MR&D Approach

MR&D implemented a mixed-method approach—initial recruitment through Computer-Assisted Telephone Interviews (CATI), followed by a self-administered online survey (CAWI) for qualified respondents.

MR&D provided end-to-end support including sampling, interviewer training, local adaptations to the questionnaire, quality control, incentive distribution, and final data delivery. The survey targeted 200 qualified respondents and aimed to generate actionable insights into local fast food consumption behaviors and preferences.

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