Our team worked closely with GEDA to identify the goals and objectives they had hoped to achieve with the symposium. Once these were identified, we worked with GEDA to develop an agenda that would help realize these objectives. From there, the team set out to recruit guest speakers who would not only help to communicate the message that GEDA was trying to convey, but whose contributions also helped to further advance and develop message explaining what Guam has to offer. Equally important, the symposium was designed to reinforce the fact that GEDA is the driving force for the economic development initiatives of the Government of Guam. The team was also responsible for all scheduled media events and public appearances leading up to the symposium, the development of uniquely themed conference materials, and the construction and maintenance of a website created specifically for the symposium.