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Summary

GVB Visitor Exit Surveys

GVB Visitor Exit Surveys

The Challenge

MR&D is conducting the Guam Visitor Exit Survey as part of Guam Visitors Bureau’s (GVB) efforts to understand visitor behaviors, satisfaction, and economic impact. This comprehensive, multi-method research initiative includes airport exit interviews, event-based surveys, focus groups, and real-time social media listening. Data collection is conducted through trained surveyors using tablets and QR codes, with multilingual support to capture diverse traveler experiences.

The MR&D Approach

The project is designed to inform strategic marketing, enhance the visitor experience, and support sustainable tourism growth. MR&D has partnered with international tourism research firm Skift and engaged experts from the University of Guam to ensure rigorous data analysis and insight generation throughout the project.

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