MR&D designed a survey instrument that would achieve the specific information objectives that MVA had. The survey measured the demography, behavior, and spending patterns of visitors exiting CNMI. All visitors were asked to provide information regarding their demographics, travel planning, and satisfaction, as well as opinions on different aspects, including hotel and dining, shopping, tours, transportation, and expenses. The visitors were finally asked to rate their overall impression of their visit to the CNMI. Our team worked closely with MVA supervisors, as well as call center staff, to ensure that the survey instrument measured precise data points and that survey work was collected, analyzed, and reported in a timely fashion.