QSR (Quick Service Restaurant) Consumer Demand Survey The Challenge QSR (Quick Service Restaurant) Consumer Demand Survey The MR&D Approach MR&D implemented a mixed-method approach—initial recruitment through Computer-Assisted Telephone Interviews (CATI), followed by a self-administered online survey (CAWI) for qualified respondents. MR&D provided end-to-end support including… Read More »QSR (Quick Service Restaurant) Consumer Demand Survey
GVB Visitor Exit Surveys The Challenge MR&D is conducting the Guam Visitor Exit Survey as part of Guam Visitors Bureau’s (GVB) efforts to understand visitor behaviors, satisfaction, and economic impact. This comprehensive, multi-method research initiative includes airport exit interviews, event-based surveys, focus groups, and real-time… Read More »GVB Visitor Exit Surveys
How Exit Surveys Shape Guam’s Tourism Development Strategies Guam, a tropical paradise renowned for its stunning landscapes, rich culture, and unique experiences, has long been a favorite destination for travelers from around the globe. But what makes Guam an innovative leader in tourism isn’t just… Read More »How Exit Surveys Shape Guam’s Tourism Development Strategies
Unlocking Insights with Qualitative Research: What It Is & How It Can Transform Your Business When you think of market research, what comes to mind? Perhaps surveys, numbers, or graphs filled with analytics? While these methods are essential for gathering quantitative data, they only tell… Read More »Unlocking Insights with Qualitative Research: What It Is & How It Can Transform Your Business
How Businesses are Celebrating the Holidays with Their Employees As the holiday season approaches, organizations across industries are getting creative with ways to celebrate and show appreciation for their employees. The holidays are a prime opportunity for businesses to boost morale, foster team spirit, and… Read More »How Businesses Are Celebrating the Holidays with Their Employees
Understanding Media Studies and its Business Benefits What is a Media Study? A media study involves the systematic examination of various media channels and content to understand their impact on audiences and how they influence public perception and behavior. This can include analyzing television, radio,… Read More »Understanding Media Studies and its Business Benefits
How Qualitative Market Research Can Drive Tourism and Local Business Recovery The tourism industry, a vital economic driver for our region, has faced unprecedented challenges in recent years. Local businesses, often dependent on tourist influx, are equally impacted. In such times, understanding the evolving needs… Read More »How Qualitative Market Research Can Drive Tourism and Local Business Recovery
Unlock Business Potential with Primary Market Research In today’s competitive business landscape, understanding your target market is crucial for success. Whether you’re a small business owner, an entrepreneur, or a marketing professional, primary market research can provide valuable insights to guide your business strategies. But… Read More »Unlock Business Potential with Primary Market Research
The Bureau Statistics and Planning (BSP) – Guahan 2050 Sustainability Plan Background This project includes a need for comprehensive sustainability planning in Guam due to unprecedented pressures from social, cultural, demographic, environmental, and climatic changes. The core focus is to determine what Guam should look… Read More »The Bureau Statistics and Planning (BSP) – Guahan 2050 Sustainability Plan
Guam 100 Initiative | National Renewable Energy Laboratory (NREL) The Background National Renewable Energy Laboratory (NREL): A national laboratory under the U.S. Department of Energy (DOE), dedicated to renewable energy and energy efficiency technologies. Alliance for Sustainable Energy: Manages NREL for DOE’s Office of… Read More »Guam 100 Initiative: National Renewable Energy Laboratory (NREL)