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Qualitative Research

Customized Data Reporting MR&D goes to great lengths to communicate all research findings in a simple, effective style. Our commitment to effective communication of survey results include: Concise, well written reports showing the data along with graphs, summaries, and conclusions; Insightful interpretation of the findings and their implications; Full documentation of the survey method including study design, sampling methods, completion rates and descriptions of any special statistical procedures applied, including weighting, indexing, scoring, and multivariate analyses; Recommendations and counsel cased on years of experience in marketing and public opinion research, and evaluation

QSR (Quick Service Restaurant) Consumer Demand Survey

QSR (Quick Service Restaurant) Consumer Demand Survey The Challenge QSR (Quick Service Restaurant) Consumer Demand Survey The MR&D Approach MR&D implemented a mixed-method approach—initial recruitment through Computer-Assisted Telephone Interviews (CATI), followed by a self-administered online survey (CAWI) for qualified respondents. MR&D provided end-to-end support including… Read More »QSR (Quick Service Restaurant) Consumer Demand Survey

How Exit Surveys Shape Guam’s Tourism Development Strategies

GVB Visitor Exit Surveys

GVB Visitor Exit Surveys The Challenge MR&D is conducting the Guam Visitor Exit Survey as part of Guam Visitors Bureau’s (GVB) efforts to understand visitor behaviors, satisfaction, and economic impact. This comprehensive, multi-method research initiative includes airport exit interviews, event-based surveys, focus groups, and real-time… Read More »GVB Visitor Exit Surveys

Unlocking Insights with Qualitative Research: What It Is & How It Can Transform Your Business

Unlocking Insights with Qualitative Research: What It Is & How It Can Transform Your Business

Unlocking Insights with Qualitative Research: What It Is & How It Can Transform Your Business When you think of market research, what comes to mind? Perhaps surveys, numbers, or graphs filled with analytics? While these methods are essential for gathering quantitative data, they only tell… Read More »Unlocking Insights with Qualitative Research: What It Is & How It Can Transform Your Business

The Bureau Statistics and Planning (BSP) - Guahan 2050 Sustainability Plan

The Bureau Statistics and Planning (BSP) – Guahan 2050 Sustainability Plan

The Bureau Statistics and Planning (BSP) – Guahan 2050 Sustainability Plan Background This project includes a need for comprehensive sustainability planning in Guam due to unprecedented pressures from social, cultural, demographic, environmental, and climatic changes. The core focus is to determine what Guam should look… Read More »The Bureau Statistics and Planning (BSP) – Guahan 2050 Sustainability Plan