Our Services: Quantitative Research
Our approach to quantitative research includes the
following:
Questionnaire Design, Data Collection, and Data Entry
We create effective screening devices for various types of
quantitative data collection, including mail, telephone, or online surveys,
product placements, and intercepts.
We also have access to CATI (Computer Assisted Telephone
Interviewing) software allowing for computer assisted interviewing of
respondents, telemarketing, and the immediate electronic storage of responses.
Sample Design and Development
MR&D uses advanced sampling techniques and has long
experience with the design and use of probability as well as non-probability
sampling methods.
Statistical Analysis and Data Processing
We maintain in-house editing and coding capacities which handles processing of data ranging from interview results to information databases. Years of experience and meticulous attention to coding validity and consistency ensure that data cleaning, editing, and entry is handled at a high level of fidelity usable for analysis.
Analysis is supported through the use of the Statistical Package for the Social Sciences, a flexible analysis program, which supports a wide array of sophisticated statistical tests, including correlation, factor and cluster/segmentation analysis, and regression modeling.
Customized Data Reporting
MR&D takes pains to communicate all research findings in a simple, effective style. Our commitment to effective communication of survey results include:
- Concise, well-written reports showing the data along with graphs, summaries, and conclusions;
- Insightful interpretation of the findings and their implications;
- Full documentation of the survey method including study design, sampling methods, completion rates and descriptions of any special statistical procedures applied, including weighting, indexing, scoring, and multivariate analyses;
- Recommendations and counsel based on years of experience in marketing and public opinion research, and evaluation.
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