QSR (Quick Service Restaurant) Consumer Demand Survey The Challenge QSR (Quick Service Restaurant) Consumer Demand Survey The MR&D Approach MR&D implemented a mixed-method approach—initial recruitment through Computer-Assisted Telephone Interviews (CATI), followed by a self-administered online survey (CAWI) for qualified respondents. MR&D provided end-to-end support including… Read More »QSR (Quick Service Restaurant) Consumer Demand Survey
CNMI Ferry Feasibility Study & Transportation Masterplan The Challenge MR&D is working with WSP and the Commonwealth Office of Transit Authority (COTA) in conducting a Ferry Feasibility Study and Transportation Masterplan for the Northern Mariana Islands. The project aims to assess the potential for an… Read More »CNMI Ferry Feasibility Study & Transportation Masterplan
GVB Visitor Exit Surveys The Challenge MR&D is conducting the Guam Visitor Exit Survey as part of Guam Visitors Bureau’s (GVB) efforts to understand visitor behaviors, satisfaction, and economic impact. This comprehensive, multi-method research initiative includes airport exit interviews, event-based surveys, focus groups, and real-time… Read More »GVB Visitor Exit Surveys
How Exit Surveys Shape Guam’s Tourism Development Strategies Guam, a tropical paradise renowned for its stunning landscapes, rich culture, and unique experiences, has long been a favorite destination for travelers from around the globe. But what makes Guam an innovative leader in tourism isn’t just… Read More »How Exit Surveys Shape Guam’s Tourism Development Strategies
The Power of Pricing Optimization in Driving Business Success Pricing is more than just a number on a tag or in an online catalog. It’s a strategic tool that drives profitability, positions your brand, and shapes how customers perceive value. Businesses that master the art… Read More »The Power of Pricing Optimization in Driving Business Success
The Biggest Threats to Businesses in 2025 (and How to Prepare for Them) The business landscape is evolving faster than ever. With new opportunities come new challenges, and as companies move into 2025, being prepared for emerging threats will be more important than ever. But… Read More »The Biggest Threats to Businesses in 2025 (and How to Prepare for Them)
Addressing Bad Data in Market Research: Best Practices from Industry Experts Market research serves as the foundation of strategic business decisions, offering critical insights into consumer behavior, preferences, and emerging trends. However, even the most well-executed research efforts are not immune to bad data. Whether… Read More »Addressing Bad Data in Market Research: Best Practices from Industry Experts
How a Market Research and Development Firm Can Drive Internal Business Success When businesses think about market research, they often imagine it as an external-facing function—understanding customers, analyzing competitors, and identifying market trends. While these are critical, what many often overlook is the significant role… Read More »How a Market Research and Development Firm Can Drive Internal Business Success
When to Redefine Your Target Audience Your audience is the heartbeat of your business. Understanding who they are and what they need shapes how you communicate, what you offer, and ultimately, whether your business thrives or stalls. But markets, customer behaviors, and societal trends don’t… Read More »When to Redefine Your Target Audience
The Key to Guam’s Tourism Recovery Lies in its Rich Cultural and Historical Heritage Guam, a jewel amidst the Pacific, has long been a destination celebrated for its pristine beaches and tropical allure. But beyond its turquoise waters and golden sands, the heart of Guam’s… Read More »The Key to Guam’s Tourism Recovery Lies in its Rich Cultural and Historical Heritage